An established clinic ran 16 services for everyone — and grew for no one. Clariva's Growth Audit segmented 12 months of the clinic's own client data, found its most valuable client walking in through the least-used door, and rebuilt the growth strategy around her — with the revenue math attached.
The clinic was doing everything "right": 16 services, six client groups, steady revenue. But growth had stalled. Six nearly identical competitors advertised the same "back pain and neck pain" message, and nothing answered a prospective client's only real question — is this for me?
The owner suspected some clients were worth far more than others — but not which ones, not by how much, and not what it would cost to get more of them. Clariva's job was to replace that guesswork with math.
The clinic's most valuable door — a prenatal client worth $2,956 over three years — was the one only 20% walked through. The most common entry (infant, 52%) was worth 3× less. A prenatal client goes on: 71% continue to postpartum care, 54% bring their infant, 42% stay for ongoing wellness. Flipping the entry ratio — same client volume — is the single biggest revenue lever in the business.
Every conclusion starts in the client's real data — 843 clients grouped by the job they hired the clinic for, not by demographic guesswork.
Each phase's revenue × its observed retention probability, over a 3-year horizon — the same modeling discipline Clariva applies to bank-ready financial models.
Regional births statistics, utilization benchmarks and PEST analysis — auditable sources, so the opportunity is measured, not asserted.
Chiropractors, physiotherapists, RMTs and osteopaths reviewed one by one — confirming no one owned the pregnancy-to-infant journey.
Per-segment triggers, barriers and choice criteria translated into concrete changes: site copy, ad angles, referral partnerships, and the clinic experience itself.
90 days, sequenced, budgeted, with KPIs — three revenue scenarios, and a Day-90 results check where we measure actuals against our own plan.
Across 30+ providers in Greater Victoria, not one positioned itself as the prenatal, postpartum & infant specialist — while search interest in "prenatal chiropractor" grew +52% in two years, and midwives, doulas and prenatal yoga studios had no specialist to refer clients to. The niche wasn't just open; referral partners were actively waiting for someone to fill it.
Stop competing as one of six identical clinics. Become the prenatal, postpartum & infant clinic in Greater Victoria — and acquire clients at the most valuable door, not the most familiar one.
The Growth Audit — three weeks, CA$2,690, two engagements a month — turns your own client data into a positioning strategy, a channel plan and a 90-day roadmap, then comes back at day 90 to measure the result. It starts free: a 30-minute Growth Checkup, and you leave with a one-page snapshot of your three biggest gaps, priced in dollars per year. A raw export from your booking system is all we need.